Whether your goal is to find your dream job or just grow your network, LinkedIn should be many professionals first stop. It also happens to be a great place to authentically be your whole self.
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Social media marketing provides brands the unique opportunity to not only reach a larger audience, but also to engage with that audience through real-time communication, brand ambassadorship, influencer marketing and user-generated content.
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In today’s technology-driven world, companies that do not have a healthy and robust digital presence will not be able to effectively and efficiently tell their stories in order to grow. In the world of branding and marketing, there are really two approaches for how to build awareness for your products and services.
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Pick a company, any company, and on some level, employee satisfaction is most likely measured. This may be through net promotor scores, annual employee surveys or something similar. But what do these measurements really tell us about true employee engagement?
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A beautiful, authentic and carefully thought-out online presence and personal brand increases your chance of catching the attention of a recruiter and potential employer.
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We’ve all been there before. Those times when we feel like we are just going through the motions. Maybe we don’t have a real sense of purpose or direction and just feel generally uninspired. In case you need help, here are a few tips on where to look when inspiration is lacking.
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Just as a business uses branding to create a unique name or image for a product or service, you too can use branding to position yourself as a thought leader and move ahead in your career. The trick is getting people to pay attention to your content and standing out amongst all the digital noise.
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If you’re thinking, “I’m not important enough to have a brand,” you couldn’t be more wrong. To move ahead in any career, you need to know all about creating and cultivating a dynamic personal brand.
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There is no shortage of amazing content being created and distributed daily. All you need is an email address to have articles delivered straight to your inbox. Content can be used for your own personal growth and betterment, or part of your curated social strategy.
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Business cards are a waste of money. There, I said it. Don’t get me wrong, contact information is incredibly important – office number, cell phone number and email address – but we’ve moved beyond the traditional business card, especially now that nearly all of us carry around a mini-computer in our pockets.
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If you want to increase brand awareness and you aren’t including an employee advocacy program as part of your content strategy, then you’re missing out on a treasure trove of untapped potential. With numbers like that, it’s clear why you should not only be participating in social media as a brand, but encouraging your employees to engage and share content as well.
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There really isn’t an acceptable excuse anymore for not doing your homework as a job seeker. In our ever-increasing transparent world, company research is easier and easier to obtain.
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