Instagram is probably the most popular way to share snapshots of your life. Most likely, it occupies a significant portion of your smartphone’s screentime report — guilty. And, if you’re in brand marketing, Instagram is presumably one of the social channels you’re most excited about to build a passionate and engaged following.
Read MoreA logo is one of the most recognizable elements of a brand and generally has prominent placement on a variety of channels — social media, website, business cards, letterhead, merchandise packaging, etc. We like to think of a brand’s logo like a profile picture on social media or a dating app.
Read MoreKiller presentations have epic storytelling woven throughout them. As a sales and marketing tool, storytelling is a critical component in developing an awesome presentation and good design helps to tell great stories.
Read MoreSocial media relies heavily on visual content like photos and videos, yet the captions you use can be just as, if not more, important. The social media copy you craft helps to relay your brand’s voice and provide a human element to your content. The combination of visual and written elements is a powerful branding tool.
Read MoreIt’s not exactly rocket science, but smartphone photography does take some experimentation and practice. Keep these things in mind the next time you use your phone to snap some photos — you’ll be shooting like a pro in no time.
Read MoreA well thought out marketing and sales approach further develops leads into marketing qualified leads and sales qualified leads — this is an important distinction that will allow your sales team use their time wisely and pass on low quality leads.
Read MoreAd copy, sell copy, web copy, marketing collateral, internal communications, etc., copywriting and typography are often-overlooked elements of your brand’s identity. Yet, writing and design are fundamental to great branding.
Read MoreWhile being able to recite definitions doesn’t count as a key step in any marketing strategy implementation, there are some terms that anyone interested in marketing and sales should familiarize themselves with.
Read MoreColor is a cornerstone of brand identity. Consistent use of your brand’s color palette both reinforces brand cohesiveness and it also communicates a specific feeling and emotion to your audience.
Read MoreFrom brand ambassadors to buyer personas, brand dilution to vector files, it can feel like you need to learn to speak a new language to speak branding.
Read MoreThe shift in the way consumers make purchasing decisions can also be seen in the way job seekers conduct their own research and choose which companies they want to work for.
Read MoreGreat brands don’t have to slap their logo or name all over everything. The colors, typography, photography, voice, and use of negative space are just some examples of brand elements that, when delivered consistently, help to identify some of the world’s most well-known brands.
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